3 Pillar Innovation Model
The concurrence of shared innovation efforts can best be demonstrated with a 3 pillar model.
The most important pillar and main driving force of innovation are the Business Units. They operate close to customers and they are working on product-specific innovation strategies and technology road maps in their segments, and thus increase Freudenberg’s power of innovation.
The second pillar in the middle stands for the Business Group Freudenberg New Technologies. Its goal is to concentrate cross-Group technical know-how, especially that of interdisciplinary technologies (Freudenberg Forschungsdienste - Research Services) and to examine and to develop new business fields (New Business Development, Freudenberg Venture Capital).
The third pillar is made up of acquisitions aimed at the targeted expansion of the Freudenberg portfolio, thus contributing to increasing Freudenberg's innovative power.
